|April 5, 2012 – Seoul, Republic of Korea – The ASEAN-Korea Centre is organizing the ASEAN Tourism Human Resources Development (HRD) Program from April 10-12 in Langkawi, Malaysia. Co-organized with the Malaysia Tourism Promotion Board (Ministry of Tourism) and Langkawi Development Authority (LADA), the Tourism HRD Program aims to build the capacity of tourism professionals and boost tourism exchange between Malaysia and Korea by further enhancing awareness of Korea in Malaysia.
With 35 participants from both public and private sectors of Malaysian tourism industry, the three-day HRD Program will provide a series of lectures on Korean tourism, Korean culture, and Korean language. Specifically, lectures will have an in-depth analysis of tourism trends and prospects of the Korean tourism market; a general overview of Korea including its history, culture, lifestyle that will facilitate the understanding of Korean tourists; and, a practical language training course on basic Korean expressions that can be used by tourism professionals in providing better services for Korean tourists.
Malaysia is one of the top 10 countries with most number of tourists since 2009 based on the UN World Tourism rankings. Ongoing efforts are being made to sustain the momentum and further boost the tourism arrivals by successfully utilizing various tourism strategies.
Korean tourist arrivals in Malaysia have achieved a remarkable growth of 188.6% from 91,270 in 2004 to 263,428 in 2011. Given this development, this upcoming program, which offers ways on how to provide better services tailored to the needs of the Korean travelers, is expected to further enhance the capacity of Malaysian tourism professionals.
※ The ASEAN-Korea Centre is an intergovernmental organization aiming to increase trade volume, accelerate investment flow, invigorate tourism and enrich cultural exchanges between the ASEAN Member States and the ROK.
Participants to include Langkawi tourism industry professionals
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