Batik is a famous Indonesian fabric made through a process of picture painting and writing of traditional design by using wax as source of colors. Nowadays, Batik is produced not only by hand but also with the use of a machine. The design of Batik has become a trend of fashion in Indonesia and nowadays Indonesians like to use Batik-designed shirts as their casual clothing.
Even though Batik has become a national identity, many people still don’t know what Batik is. Actually, Batik has been globally recognized for a long time especially when it was included in the Representative List of the Intangible Cultural Heritage of Humanity from UNESCO in 2009.
Once again almost all people in Indonesia already know what Batik is, but the question is: does everyone in the world know Batik? It is a huge assumption that everyone knows what Indonesian Batik is. Although it is a dream for Indonesians that Batik would become globally famous, we still need to make efforts to promote Indonesian heritage globally.
A big dream can be realized by starting small steps. That’s why Indonesia Diaspora in South Korea has created a movement namely #BatikDayKorea in South Korea.
#BatikDayKorea is the movement of campaign about Indonesian culture Batik initiated by the Indonesian Student Association in South Korea (PERPIKA). However, it is not only the students who promote this movement but also almost all of Indonesians in South Korea. Every 2nd day of the month Batik day Campaign is held by the Indonesian people in South Korea. In other words, the Indonesian people are invited to use Batik in their activities as long as it is not violate the rules of the office or university. Actually, #BatikDayKorea does not force every Indonesian in South Korea to wear Batik therefore creating such a pressure for Indonesian. But the purpose of this movement is to raise awareness of Indonesian in South Korea about the importance of Batik as cultural identity of Indonesian in global world.
The main objective is to encourage the citizens of Indonesia #BatikDayKorea as agents to promote Indonesian culture in South Korea. By using Batik once a month, It is expected that question about Batik would come from foreigners or Korean nationals since Indonesian are working closely with them.
Every 2nd day of the month, the participant of Batik Day Korea are expected to take their photos using Batik and upload them on their social media such as Facebook and Twitter with the hastag #BatikDayKorea. Up to this day from October 2nd 2014 (the beginning of the movement), there have been hundreds of photos uploaded in Social media. Some of them were taken with foreigners. The power of social media is expected to boost this movement therefore the promotion can be improved to promote Batik in Korea.
The reason the 2nd day of the month is chosen to celebrate Batik day is that October 2 is the national Batik. In Korea, this movement began on October 2, 2014 and continues to this day with great enthusiasm. Photos with hashtags, #BatikDayKorea, can be viewed directly in http://perpika.kr/Batikdayphotos/. There are different themes every month and the last theme in April was “Batik Day Korea Cherry Blossom”.
#BatikDayKorea is also significant because it is when Indonesian citizens in Korea gather and celebrate. Indonesians in South Korea are busy with their activities. But their become closer because of Batik. Therefore, Batik Day Korea can also be a way to strengthen the internal Diaspora connection in South Korea.
Although the movement of #BatikDayKorea has not been very popular like other cultural movement, this is a step is expected to promote Indonesian culture in other countries.
By Muhammad Iqbal, ASEAN Correspondent from Indonesia