The Association of Southeast Asian Nations (ASEAN) is at a critical juncture vis-à-vis the digital economy. ASEAN member states attempt to promote the gaming industry as a way of speeding up the transition towards a digital economy. Global attention has been drawn to ASEAN gaming industry ever since Sea Ltd., the Singapore-based unicorn game start-up company (formerly known as Garena) was listed on the New York Stock Exchange in 2017.
In particular, the Malaysian government has selected the gaming industry as its next economic growth engine and has intensified its effort to promote it. In February 2018, the ASEAN-Korea Centre held trade facilitation workshops for Malaysian MSMEs on the digital content industry in Kuala Lumpur, Malaysia, and explored opportunities for further cooperation between the two countries in the gaming industry. Malaysia’s competitive labor force, together with its business-friendly policies, relatively well-developed infrastructure, strategic geographical location, and cultural diversity have enabled Malaysia to be a strategic foothold to expand further into ASEAN markets.
The latest ASEAN Talks titled “Malaysia’s Potential to Become an ASEAN Gaming Hub” gives an overview of the Malaysian gaming industry and the Malaysian government’s policies and strategies promoting the industry. The report, which was written by Ms. Park So-hyun, Assistant Officer at Trade and Investment Unit, ASEAN-Korea Centre, further highlights Malaysia’s potential to become an ASEAN gaming hub.
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ASEAN Talks is a monthly publication produced by the ASEAN-Korea Centre, aiming to provide better understanding on ASEAN for its readers both in and out of Korea. It features articles written by staff members of the Centre on topics including, but not limited to: ASEAN-Korea relations, ASEAN economy, society, and culture.